Don't miss out on the biggest event of the year!

Join us for free events that include activities, contests, giveaways and much more! Be among the first to get your copy and start reading.

All Indigo, Chapters and select Coles stores will host exciting Midnight Magic events and activities. Contact your local store for start time.

*While quantities last. Some restrictions apply.

Toronto: Harry Potter Launch

Indigo Books is closing down Bay Street (between Bloor St. and Charles St.) and converting it into Diagon Alley. At 8:00 pm on Friday, July 20th, hop aboard our Hogwarts Express Trackless Train and enter the magical world of Harry Potter.

Main Stage Entertainment
Magic Show
Critters Animal Show
Fire Juggling Show
Children's Musician Jen Gould
Juno Award-Winning Band – The Satellites

The Knight Bus
Our very own Double Decker Bus will be parked right in front of the store. Step inside the wizard bus to create wands, have your face painted, and other crafts, or you can have your palm read by a fortune teller.

Diagon Alley
Take a stroll down Diagon Alley (formerly known as Bay Street) and enjoy activities for all ages, for all muggles, and for all wizards!

The Shrieking Shack – Our very own haunted house, situated in the town of Hogsmeade.
The Hogwarts Inflatable Slide – At the School of Witchcraft and Wizardry, there are a hundred and forty-two staircases that keep moving around – try and keep up!
The Hogwarts Bouncy Castle – Where witches and wizards can train (and bounce) in safety.
The Dueling Challenge – Club started by Professor Lockhart to teach students how to duel with spells. Try and stay on before your opponent falls off.
The Quidditch Basketball Challenge – The wizarding national sport. Our version includes two players and two balls for scoring. You’re the chaser trying to score through one of the hoops.
Gringotts Money Machine – Step into the wizarding bank and grab as many gold Galleons as you can before the time runs out. You may win a prize!
Meet Hedwig the Owl – Harry's owl and mail courier. Harry bought Hedwig from Eeylops' Owl Emporium.
Mad Science Potions Class – For wizards only! Make your very own slime.