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Our Company

The Indigo Mission


To provide booklovers and those they care about with the most inspiring retail and online environments in the world for books and life-enriching products and services.

Our Values


  • We exist to add joy to customers' lives. We anticipate their needs and exceed their expectations.
  • Excellence matters in everything we do.
  • Success is only attainable through outstanding people working together in an open environment that promotes knowledge and growth.
  • Books, reading, and storytelling are an integral part of advancing society.
  • Innovation is the key to growth and can come from anyone, anytime.
  • We have a responsibility to give back to the communities in which we operate.

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As Canada’s purveyor of ideas and inspiration, Indigo is the largest book, gift and specialty toy retailer in Canada. Indigo operates in all provinces under different banners including Indigo Books & Music; Indigo Books, Gifts, Kids; IndigoSpirit; Chapters; The World's Biggest Bookstore; and Coles. The online channel, www.indigo.ca, features books, eBooks, toys and gifts and hosts the award winning Indigo Online Community.

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