Personal Information which We Collect from You and How We Use It
Last updated on April 1, 2011

The type of personal information which we collect from you depends on the type of transaction involved:

Online

Indigo asks for your name, address, email address, and other personal information when you create an account online. You will also be asked for personal information when you make an online purchase, or enter into contests or promotions. This information is used to process your orders and to allow us to communicate with you. The information also enables Indigo to customize products or services to better meet your preferences and to offer you products and services from Indigo and other sources that may be of interest to you.

To process and/or fulfill your order, trusted third parties may be used to perform the required function, and in such cases, appropriate personal information will be given to them to allow for the service to be provided. Contractual or other appropriate means would always be used to ensure third party compliance with our privacy policy and all applicable privacy laws.

Indigo collects transactional information and browse behaviour on our website. Indigo may use how you shop and browse on our website in order to offer you recommendations for products and services from Indigo and other sources that are more relevant to your interests. Indigo uses the recommendation services of trusted third parties to offer you meaningful recommendations during the online experience. Indigo shares IP address, unique ID number, and shop and browse behaviour with the third party service provider on an aggregate basis. Indigo does not share any personal information with the third party service provider.

Profile

When you create a Registered User account for use in the Indigo Community (as those terms are defined in the Terms of Use), you may be provided with the opportunity to create a user profile about yourself. Profile information is used to be presented back to and edited by you when you access the service; and in addition, to be presented to others permitted to view that information by your privacy settings. In some cases where your privacy settings permit it (e.g., posting comments), other Indigo users may be able to supplement your profile.

When you register with Indigo as a Registered User, you create your own profile and privacy settings. Your profile information, as well as your name and photo, are displayed to people using the Indigo website.

Indigo may use information in your profile without identifying you as an individual to third parties. We do this for purposes such as aggregating how many people like a product or an artist and personalizing advertisements and promotions. We believe this benefits you. You can know more about the world around you and, where there are advertisements, they're more likely to be interesting to you. For example, if you put a favorite movie in your profile, we might serve you an advertisement highlighting a screening of a similar one in your town. But we don't tell the movie company who you are.

Indigo may use information in your profile and your activity in the Indigo Community (including product recommendations, reviews you post and placing items on your virtual book shelf) to offer you personalized recommendations for products and services from Indigo and other sources that we believe are relevant to your interests.

You post Submissions (as defined in the Terms of Use) on the Site at your own risk. Although we allow you to set privacy options that limit access to your pages, please be aware that no security measures are perfect or impenetrable. We cannot control the actions of other Users with whom you may choose to share your pages and information. Therefore, we cannot and do not guarantee that the content you post on the Site will not be viewed by unauthorized persons. We are not responsible for circumvention of any privacy settings or security measures contained on the Site. You understand and acknowledge that, even after removal, copies of User Content may remain viewable in cached, archived or indexed pages on the Website or on Third Party Sites, or if other Users have copied or stored your User Content.

If you choose to use our invitation service to tell a friend about our site, we will ask you for your friend's email address. We will automatically send your friend a one-time email inviting him or her to visit the site. Indigo stores this information to send this one-time email, to register a friend connection if your invitation is accepted, and to track the success of our referral program. Your friend may contact us to request that we remove this information from our database.

Access and control over most personal information is readily available through the profile editing tools. You may modify or remove any of your profile information at any time by logging into your account and profile. Individuals may hide content including lists, posts and reviews, with the exception of comments, by marking their profile private. If you wish to deactivate your profile, including your online account, please contact the Indigo Community administrator using the email address provided. Removed information may persist in backup copies for a reasonable period of time but will not be generally available to visitors on the website. Where you make use of the communication features of the service to share information with other individuals on Indigo, however, (e.g., posting comments) you generally cannot remove such communications.

As a Registered User of the Indigo Community we may, from time to time, email to you publicly available information about other Registered Users of the Indigo Community, at our discretion.

We may send email communications related to your registration/membership in order to keep you updated about important changes to the Community, the Terms of Use, our Privacy Policy, etc.

As a Registered User of the Indigo Community, you agree that you are responsible for managing your privacy and email settings, which you can access at any time by signing in and visiting the Privacy & Email Settings page. A link to this page is always available on the left hand column of your profile page, directly under your 'About Me' information. On this page, you can select what information is publicly shared about your profile. Note: settings are defaulted to 'public'. You may also indicate how you wish to be notified of on-site activity on this page by managing your email settings including subscription to the Weekly Community Update email and triggered Community Alerts.

Retail

In stores, Indigo will only collect and use such personal information as is necessary to process your transaction and to verify your identity when required. Customers may be asked to provide personal information when returning product which information is only used in the protection of Indigo's business. You will also be asked for personal information when you enter into contests or promotions. This information is used as indicated above under the heading "Online".

Rewards Programs

Indigo collects personal information, transactional information and browse behaviour from customers who are members of our rewards programs in order to facilitate the special offers and promotions available to those customers. Indigo may also use this information to offer personalized recommendations for products and services from Indigo and other sources that we believe are relevant to customers' interests. Indigo also uses personal information to administer the rewards programs, including advising customers of important program changes and sending renewal notices. Our privacy commitment in respect of such information is as is referenced above.

Promotional Offers - How to Unsubscribe - Occasionally we send promotional offers to selected groups of Online Indigo customers and/or rewards programs members for offers from Indigo itself, or for offers where we have joined with another business for such promotions. When we do this, we do not give that business your name and address. Such offers will always contain an unsubscribe option so you may indicate if you do not wish to receive any future offers. You can also opt to receive coupons, exclusive offers, special event invitations, and announcements of new releases. You can change this preference by visiting your account centre, clicking on Your Settings and selecting or deselecting the checkbox in the E-mail Extras section. (You can access your account centre by clicking on the link at the top of the page.) For rewards program members who do not have a Chapters Indigo account, they can unsubscribe by emailing their rewards program number to promotions@indigo.ca Please allow up to 7 business days for such request to be processed.

Indigo is not in the business of selling customer information to others. Users' specific personal information is not currently sold or rented but we may decide to do so in the future. If this were to happen, Indigo would announce such a plan and ask you to "opt in". If you wanted to share your personal information, you would have to respond. In the absence of such a response, your information would not be shared with anyone other than Indigo.

Statistical Reports - Indigo may also use personal account information and data collected through your personal identification to generate statistics and aggregate reports for internal use and for sharing with affiliates, subsidiaries, licensees, successors and advertisers. These statistics and aggregate reports will not contain any information that could identify you personally.