100 Years Of Swiss Graphic Design

Editor Barbara Junod, Christian Brandle, Karin Gimmi

Lars Muller Publishers | October 21, 2014 | Hardcover

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100 Years of Swiss Graphic Design takes a fresh look at Swiss typography and photo-graphics, posters, corporate image design, book design, journalism and typefaces over the past hundred years. With illuminating essays by prominent experts in the field and captivating illustrations, this book, designed by the Zurich studio NORM, presents the diversity of contemporary visual design while also tracing the fine lines of tradition that connect the work of different periods. The changes in generations and paradigms as manifested in their different visual languages and convictions are organized along a timeline as well as by theme. The various fields of endeavor and media are described, along with how they relate to advertising, art, and politics. Graphic design from Switzerland reflects both itnernational trends and local concerns. High conceptual and formal quality, irony and wit are its constant companions. A new, comprehensive reference work on Swiss design.

Format: Hardcover

Dimensions: 384 pages, 8 × 12 × 0.98 in

Published: October 21, 2014

Publisher: Lars Muller Publishers

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 3037783990

ISBN - 13: 9783037783993

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100 Years Of Swiss Graphic Design

Editor Barbara Junod, Christian Brandle, Karin Gimmi

Format: Hardcover

Dimensions: 384 pages, 8 × 12 × 0.98 in

Published: October 21, 2014

Publisher: Lars Muller Publishers

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 3037783990

ISBN - 13: 9783037783993

From the Publisher

100 Years of Swiss Graphic Design takes a fresh look at Swiss typography and photo-graphics, posters, corporate image design, book design, journalism and typefaces over the past hundred years. With illuminating essays by prominent experts in the field and captivating illustrations, this book, designed by the Zurich studio NORM, presents the diversity of contemporary visual design while also tracing the fine lines of tradition that connect the work of different periods. The changes in generations and paradigms as manifested in their different visual languages and convictions are organized along a timeline as well as by theme. The various fields of endeavor and media are described, along with how they relate to advertising, art, and politics. Graphic design from Switzerland reflects both itnernational trends and local concerns. High conceptual and formal quality, irony and wit are its constant companions. A new, comprehensive reference work on Swiss design.

From the Jacket

100 Years of Swiss Graphic Design takes a fresh look at Swiss typography and photo-graphics, posters, corporate image design, book design, journalism and typefaces over the past hundred years. With illuminating essays by prominent experts in the field and captivating illustrations, this book, designed by the Zurich studio NORM, presents the diversity of contemporary visual design while also tracing the fine lines of tradition that connect the work of different periods.
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