From the Publisher
The ad men behind CBC Radio's The Age of Persuasion
combine lively social history and years of industry experience to
show how the art of persuasion shapes our culture.
Witty, erudite and irrepressibly irreverent, The Age of
Persuasion provides a hugely entertaining - and
eye-opening - insider's look at the ever-expanding world of
marketing.
The Age of Persuasion is for those who say
"advertising doesn't work on me" as well as those who want to
understand how this industry has become inseparable from modern
culture. Using their popular CBC Radio series as a starting point,
Terry O'Reilly and Mike Tennant tell the fascinating story of how
modern marketing came of age - from the early players to the Mad
Men of the 1960s and beyond. With insider anecdotes and examples
drawn from pop culture, they also probe deeply into the day-to-day
workings and ethics of a business that is rapidly evolving in the
age of Facebook and YouTube.