"A terrific look into how advertising, marketing, and culture are
all inexorably intertwined. A great read for anyone interested in
branding . . . a must read for any student of advertising."
- Rick Boyko, Director of the Virginia Commonwealth University
Brandcenter, Ex-Chief Creative Officer, Ogilvy North America
"If there's one brand that advertising has failed miserably at
making people understand, it's advertising itself. This book goes a
long way in correcting that, now if they could only do the same for
car dealers."
- Bob Kuperman, former President and Chief Executive, DDB
Worldwide, New York division
"Language is art. Advertising is art. Terry O'Reilly and Mike
Tennant really deliver on that in this book. The Age of
Persuasion made me stop, think, and realize that
everything we do as marketers (day in and day out) can matter . . .
and should be better. Because, in the end, advertising is not just
about persuasion. It's about the stories we tell and how they
connect with real people and what those real people do with those
stories. The Age of Persuasion is one of those
great stories."
- Mitch Joel, President of Twist Image and author of Six
Pixels of Separation
"I loved this book. I thought I had a pretty good
idea of everything that's happened in the history of American
advertising, but I didn't. I do now. The book is thorough without
being heavy-handed, fun without being flippant, full of fascinating
facts that fill in some voids that needed to be filled in. The only
thing that might make it better would have been to include a few
more quotes from me. Keep it by your bed."
- Bob Levenson, Chairman and International Creative Director,
DDB International; Vice Chairman, Saatchi & Saatchi, New York
and Scali McCabe Sloves, New York
"Just when I thought I heard all of the cool stories about the
grand old world of advertising, Terry and Mike have created an
intriguing read that will fascinate both everyday people absorbed
with the ad game as well as dyed-in-the-wool 'mad men' and women."
- Ignacio Oreamuno, President, IHAVEANIDEA and Portfolio
Night
"The Age of Persuasion provides a wonderful romp
through the history and inner workings of advertising. I am not
sure what I enjoyed more, the insight and wisdom about the ad
business or the wit and charm of the storytelling; either way it's
a great read for all of us living in The Age of Persuasion."
- Doug Checkeris, CEO, North America MediaCom
"Terry O'Reilly and Mike Tennant blend history, stories, wisdom,
hundreds of facts, and just plain fun into an original, compelling,
entertaining, and insightful perspective on the impact of creative
communication on our culture and on our everyday lives. It is a
terrific book!"
- Bob Schmetterer, Chairman and CEO (Retired), Euro RSCG
Worldwide
"The Age of Persuasion must be read by anyone in
the business of marketing goods and services, creating or placing
advertising and those who aspire to such noble things. This book is
a fun read and a wonderful combination of historical and
contemporary context."
- John P. Hayes, Jr., CEO, Third Avenue Media
"Appealing and informative, this ragbag of pop culture references,
jokes, anecdotes, solid research, and advice will be indispensable
to marketers or anyone curious about the power and ubiquity of
advertising in modern culture."
- Publishers Weekly
From the Hardcover edition.