An alternative ABC board book for hipster, urban parents and their cool little youngsters.

Borrowing aesthetics from street, skate, and music subcultures, custom design and typography beautifully spell out this unique alphabet. From Calligraffiti to Pin-Striping, and from Goth to punk, this little book crosses multiple genres. Graphically bold and colorful, ALTERNATIVE ABCs is a great new addition to our growing line of ABC books. 

Southern California-based designers Dave Parmley and Eric Ruffing of 13THFLOOR have been creating cutting edge graphics and logos for the entertainment and action sports industries for more than 20 years. With early roots in Santa Cruz creating iconic surf graphics, these influential designers have developed an identifiable aesthetic that still resonates today with youth and alternative cultures.