From the Publisher
UnAwesome is UnAcceptable.
The Book of Business Awesome is designed as two short
books put together-one read from the front and the other read from
the back when flipped over. Covering key business concepts related
to marketing, branding, human resources, public relations, social
media, and customer service, The Book of Business Awesome
includes case studies of successful businesses that gained exposure
through being awesome and effective. This book provides actionable
tools enabling readers to apply the concepts immediately to their
own businesses. The flip side of the book, The Book of Business
UnAwesome, shares the train-wreck stories of unsuccessful
businesses and showcases what not to do.
- Key concepts include the power of peripheral referrals and how
to create content for your "third circle"
- Explains how to re-recruiting your employees and re-court your
Ensure that your business remains awesome, instead of unawesome,
and apply these awesomely effective strategies to your business
From the Jacket
Awesome To-do List
- Hire awesome people at every level of your business
- Listen to your customers
- Create amazing content that goes viral
- Reach the Third Circle
- Own up to mistakes and continue on being awesome
Being an awesome business requires dedication from every corner
of your company, from HR to PR, to customer service and marketing.
Whether you''re building brand awareness, improving customer
service, or filling a position, your employees and customers
communicate who your brand is to the whole world. The Book of
Business Awesome includes case studies of successful
businesses that gained exposure through being awesome and
effective. Discover how you can use social media to recast a
mistake into a golden moment for your organization. Learn how to
re-recruit your employees, recourt your customers, and spice up an
Wield these awesomely effective tools, and ensure that your
business remains awesome.
UnAwesome To-do List
- Set massive budget for that unawesome billboard ad (don''t
forget QR code!)
- Ignore your customers when they reach out to you
- Also, layoff customer service department
- Don''t forget to add pop-ups to the website! Definitely need
animation, with music, something loud
In all seriousness, the marketing industry is full of amazing
and powerful tools that can spell disaster for your brand if you
don''t use them carefully. The Book of Business UnAwesome
recounts many cautionary tales of companies that did it all wrong.
Learn from other businesses'' mistakes, like viral marketing gone
wrong, social media done unsocially, and just hiring the wrong
people, for the wrong job, at the wrong time. The cost of being
unawesome to your employees and customers is much more than ever
About the Author
SCOTT STRATTEN is the President of
UnMarketing.com, a company that combines efforts in viral, social,
and authentic marketing. He has guided companies such as PepsiCo,
Adobe, Red Cross, and Saks Fifth Avenue through the viral/social
media and relationship marketing landscape. Scott was named one of
the top five social media influencers in the world on Forbes.com.
He has appeared on Mashable.com and CNN.com, and in the Wall
Street Journal, USA Today, and Fast Company. He
speaks globally on how businesses can engage better (or at all!)
with their current and potential customer base using social media,
viral marketing-and just plain old engaging conversation.
Scott travels around the world sharing with audiences the "what not
to do in business" stories we all can''t get enough of. Lucky for
Scott, there is never a shortage of material to draw from. He
believes that 85 percent of people in the world are morons (not
you, if you buy this book).