Brandwashed: Tricks Companies Use To Manipulate Our Minds And Persuade Us To Buy

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Brandwashed: Tricks Companies Use To Manipulate Our Minds And Persuade Us To Buy

by Martin Lindstrom

Crown Publishing Group | September 20, 2011 | Hardcover

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Foreword by Morgan Spurlock

From the bestselling author of Buyology comes a shocking insider's look at how today's global giants conspire to obscure the truth and manipulate our minds, all in service of  persuading us to buy.

 
Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years.  Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.
 
Picking up from where Vance Packard''s bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals:
 
   • New findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age - starting when they are still in the womb!
   • Shocking results of an fMRI study which uncovered what heterosexual men really think about when they see sexually provocative advertising (hint: it isn't their girlfriends).
   • How marketers and retailers stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares.
   • The first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberry's (and the shocking reality of cell phone addiction - it can be harder to shake than addictions to drugs and alcohol).
   • How companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers 'perfectly tailored' to our psychological profiles.
   • How certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive.   
   • What a 3-month long guerilla marketing experiment, conducted specifically for this book, tells us about the most powerful hidden persuader of them all.
   • And much, much more. 
 This searing expose introduces a new class of tricks, techniques, and seductions - the Hidden Persuaders of the 21st century- and shows why they are more insidious and pervasive than ever. 

Format: Hardcover

Dimensions: 304 Pages, 6.3 × 9.45 × 0.79 in

Published: September 20, 2011

Publisher: Crown Publishing Group

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0385531737

ISBN - 13: 9780385531733

Found in: Advertising and Promotion

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– More About This Product –

Brandwashed: Tricks Companies Use To Manipulate Our Minds And Persuade Us To Buy

Brandwashed: Tricks Companies Use To Manipulate Our Minds And Persuade Us To Buy

by Martin Lindstrom

Format: Hardcover

Dimensions: 304 Pages, 6.3 × 9.45 × 0.79 in

Published: September 20, 2011

Publisher: Crown Publishing Group

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0385531737

ISBN - 13: 9780385531733

From the Publisher

Foreword by Morgan Spurlock

From the bestselling author of Buyology comes a shocking insider's look at how today's global giants conspire to obscure the truth and manipulate our minds, all in service of  persuading us to buy.

 
Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years.  Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.
 
Picking up from where Vance Packard''s bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals:
 
   • New findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age - starting when they are still in the womb!
   • Shocking results of an fMRI study which uncovered what heterosexual men really think about when they see sexually provocative advertising (hint: it isn't their girlfriends).
   • How marketers and retailers stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares.
   • The first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberry's (and the shocking reality of cell phone addiction - it can be harder to shake than addictions to drugs and alcohol).
   • How companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers 'perfectly tailored' to our psychological profiles.
   • How certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive.   
   • What a 3-month long guerilla marketing experiment, conducted specifically for this book, tells us about the most powerful hidden persuader of them all.
   • And much, much more. 
 This searing expose introduces a new class of tricks, techniques, and seductions - the Hidden Persuaders of the 21st century- and shows why they are more insidious and pervasive than ever. 

About the Author

 
MARTIN LINDSTROM, was voted one of the World''s 100 Most Influential people of 2009 by Time magazine.  Among the globe''s foremost marketers - now turned consumer advocate - Lindstrom has advised top executives at companies such as McDonald''s Corporation, Procter & Gamble, and Microsoft. His most recent book, Buyology, was a New York Times and Wall Street Journal bestseller and voted "Pick of the Year" by USA Today. He is also chairman and co-founder of Buyology Inc

Editorial Reviews

"I''ve only read two business books from cover to cover in the last five years: Buyology and Brandwashed. It is no coincidence that Martin Lindstrom is the author of both of those books.  Brandwashed is smart, thought-provoking, and laugh out loud funny."   -Steven Levitt, Professor of Economics at the University of Chicago and bestselling author of Freakonomics -“If you buy products, you need to read this book. It''s really that simple.”  - Tom Rath, New York Times Bestselling author of StrengthFinder 2.0 and How Full is Your Bucket "If you want to learn to cut through marketers'' phoney health and wellness claims and make smarter decisions  -  about both your body and your money - you need to read this eye-opening book." - Dr Oz, bestselling author of YOU: The Owner''s Manual health series. “Parents of small children who read this book will cringe (while lunging for the power button on the computer). Savvy marketers will take notes.”  -Fortune "A fascinating read. ...Given just how marketing-saturated our culture has gotten, Lindstrom''s book argues convincingly that no one should view himself or herself as a rational actor. It''s worth thinking about the next time you walk out of Best Buy in a daze, having no idea what the heck you just spent $600 on. -The Boston Globe. “I am fascinated and empowered by Martin’s work, both as a business woman and as an individual consumer trying to buy sm
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