From the Publisher
A business parable about how to create a start-up that
won''t trap you when you want to sell it.
According to John Warrillow, the number one mistake entrepreneurs
make is to build a business that relies too heavily on them. Thus,
when the time comes to sell, buyers aren''t confident that the
company-even if it''s profitable-can stand on its own.
To illustrate this, Warrillow introduces us to a fictional small
business owner named Alex who is struggling to sell his advertising
agency. Alex turns to Ted, an entrepreneur and old family friend,
who encourages Alex to pursue three criteria to make his business
sellable:
* Teachable: focus on products and services that you can teach
employees to deliver.
* Valuable: avoid price wars by specializing in doing one thing
better than anyone else.
* Repeatable: generate recurring revenue by engineering products
that customers have to repurchase often.
About the Author
John Warrillow has started and exited four
companies and is a sought-after speaker and angel investor. He is a
regular contributor, writing about small business, for Inc.com and
WSJ.com. Visit builttosell.com
About the Book
A business parable about how to create a start-up that won't trap
you when you want to sell it.
According to John Warrillow, the number one mistake entrepreneurs
make is to build a business that relies too heavily on them. Thus,
when the time comes to sell, buyers aren't confident that the
company-even if it's profitable-can stand on its own.
To illustrate this, Warrillow introduces us to a fictional small
business owner named Alex who is struggling to sell his advertising
agency. Alex turns to Ted, an entrepreneur and old family friend,
who encourages Alex to pursue three criteria to make his business
sellable:
*Teachable: focus on products and services that you can teach
employees to deliver.
*Valuable: avoid price wars by specializing in doing one thing
better than anyone else.
*Repeatable: generate recurring revenue by engineering products
that customers have to repurchase often.
Format: Hardcover
Published: May 3, 2011
Publisher: Portfolio
Language: English
The following ISBNs are associated with this title:
ISBN - 10: 1591843979
ISBN - 13: 9781591843979
