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Average rating: 5/5

Based on 3 ratings

The Cluetrain Manifesto: The End of Business as Usual

by Rick Levine, Christopher Locke, Doc Searls, David Weinberger

Perseus Books | February 15, 2000 | Hardcover

This book takes you deeper into the new order of business than any this decade--a stunning tapestry of anecdotes, object lessons, parodies, war stories, & suggestions, all aimed at illustrating what it will take to survive & prosper in the fast-forward world on the wire.
$34.95
$33.20

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  • K. Leonard's Review
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K. Leonard

Rating: 5/5

Irreverent and Inspiring!

K. Leonard

12 years ago

An in-your-face message to the corporate culture! At long last someone out there has stated the obvious. People are not drones and their opinions count. This manifesto pulls up the rug on the executive mind-set to watch them run from the light of day. Companies need to change their practices and begin dealing with their clients and employees with honesty and integrity. Perhaps, if the read this body of work, they'll hop on board the "Cluetrain". If not, they're sure to be run over by it.

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