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The Cluetrain Manifesto: The End of Business as Usual

Average rating: 5/5

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The Cluetrain Manifesto: The End of Business as Usual

by Rick Levine, Christopher Locke, Doc Searls, David Weinberger

Perseus Books | February 15, 2000 | Hardcover

This book takes you deeper into the new order of business than any this decade--a stunning tapestry of anecdotes, object lessons, parodies, war stories, & suggestions, all aimed at illustrating what it will take to survive & prosper in the fast-forward world on the wire.
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Reviews

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      helpful to you?
    K. Leonard

    Rating: 5/5

    Irreverent and Inspiring!

    K. Leonard

    12 years ago

    An in-your-face message to the corporate culture! At long last someone out there has stated the obvious. People are not drones and their opinions count. This manifesto pulls up the rug on the executive mind-set to watch them run from the light of day. Companies need to change their practices and begin dealing with their clients and employees with honesty and integrity. Perhaps, if the read this body of work, they'll hop on board the "Cluetrain". If not, they're sure to be run over by it.

    • Was this review
      helpful to you?
    K. Leonard

    Rating: 5/5

    Irreverent and Inspiring!

    K. Leonard

    12 years ago

    An in-your-face message to the corporate culture! At long last someone out there has stated the obvious. People are not drones and their opinions count. This manifesto pulls up the rug on the executive mind-set to watch them run from the light of day. Companies need to change their practices and begin dealing with their clients and employees with honesty and integrity. Perhaps, if the read this body of work, they'll hop on board the "Cluetrain". If not, they're sure to be run over by it.

    • Was this review
      helpful to you?
    Kate Atherley

    Rating: 5/5

    Dare I Say It? A Paradigm Shift

    Kate Atherley

    12 years ago

    Startling. Dares to question everything conventional wisdom tells us about this little miracle called the Internet. Asks some hard questions about what we're doing with it and why. Changes your point of view. Makes you laugh. What more do you need?

Details

From Our Editors

In March 1999, four computer industry gurus used the Internet to broadcast their vision of the new e-commerce market. Since then, their 95 bold theses have imperceptibly unsettled the foundations of modern business. The Cluetrain Manifesto is their aggressive vision of the future. Make no mistake - it doesn`t take any prisoners. From the announcement that "we are immune to advertising" to the declaration that "markets consist of human beings," this is a revolutionary text that no 21st-century business leader can afford to ignore.  

From the Publisher

This book takes you deeper into the new order of business than any this decade--a stunning tapestry of anecdotes, object lessons, parodies, war stories, & suggestions, all aimed at illustrating what it will take to survive & prosper in the fast-forward world on the wire.

Hardcover

224 Pages, 6.125 x 9.25 in

February 15, 2000

Perseus Books

English


0738202444
9780738202440

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