The Cluetrain Manifesto: The End of Business as Usual

Author: Rick Levine, Christopher Locke, Doc Searls, David Weinberger

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The Cluetrain Manifesto: The End of Business as Usual

About this Book

Format:Hardcover

Dimensions:224 Pages, 6.125 x 9.25 in

Published:February 15, 2000

Publisher:Perseus Books

The following ISBNs are associated with this title:
ISBN - 10:0738202444
ISBN - 13:9780738202440

From Our Editors

In March 1999, four computer industry gurus used the Internet to broadcast their vision of the new e-commerce market. Since then, their 95 bold theses have imperceptibly unsettled the foundations of modern business. The Cluetrain Manifesto is their aggressive vision of the future. Make no mistake - it doesn`t take any prisoners. From the announcement that "we are immune to advertising" to the declaration that "markets consist of human beings," this is a revolutionary text that no 21st-century business leader can afford to ignore.

From the Publisher

This book takes you deeper into the new order of business than any this decade--a stunning tapestry of anecdotes, object lessons, parodies, war stories, & suggestions, all aimed at illustrating what it will take to survive & prosper in the fast-forward world on the wire.

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Average Customer Rating:
Reviews from the Community3 Reviews

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K. Leonard
Irreverent and Inspiring!

10 years ago

An in-your-face message to the corporate culture! At long last someone out there has stated the obvious. People are not drones and their opinions count. This manifesto pulls up the rug on the executive mind-set to watch them run from the light of day. Companies need to change their practices and begin dealing with their clients and employees with honesty and integrity. Perhaps, if the read this body of work, they'll hop on board the "Cluetrain". If not, they're sure to be run over by it.
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K. Leonard
Irreverent and Inspiring!

10 years ago

An in-your-face message to the corporate culture! At long last someone out there has stated the obvious. People are not drones and their opinions count. This manifesto pulls up the rug on the executive mind-set to watch them run from the light of day. Companies need to change their practices and begin dealing with their clients and employees with honesty and integrity. Perhaps, if the read this body of work, they'll hop on board the "Cluetrain". If not, they're sure to be run over by it.
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Kate Atherley
Dare I Say It? A Paradigm Shift

10 years ago

Startling. Dares to question everything conventional wisdom tells us about this little miracle called the Internet. Asks some hard questions about what we're doing with it and why. Changes your point of view. Makes you laugh. What more do you need?
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