The Cluetrain Manifesto: The End of Business as Usual

This nationally acclaimed best seller is a spirited, original, and wonderfully irreverent conversation that will challenge, provoke, and forever change your outlook on the digital economy. A rich tapestry of anecdotes, object lessons, parodies, insights, and predictions, The Cluetrain Manifesto illustrates how the Internet has radically reframed the seemingly immutable laws of business--and what business needs to know to weather the seismic aftershocks.

Rick Levine is co-founder of Mancala, Inc. Previously, he was architect of Sun Microsystems'' Java Software group. He lives in Boulder, Colorado.Christopher Locke publishes Gradient Reversals from Boulder, Colorado. A noted speaker, he has also written extensively for publications such as Forbes, Internet World, Information Week, and The Industry Standard.Doc Searls is Senior Editor of Linux Journal. He has written for Upsde, Omni, and PC Magazine. He co-founded Hodskins Simone & Searls, which became one of the leading advertising agencies in Silicon Valley. He lives in Woodside, California.David Weinberger is the editor of JOHO (Journal of the Hyperlinked Organization). He is a commentator on NPR''s "All Things Considered" and has written for Wired, the New York Times, and Smithsonian. He lives in Boston. Chris Locke is author of The Bombast Transcripts, co-author of The Cluetrain Manifesto, and editor/publisher of the Webzine Entropy Gradient Reversals. He has worked for Fujitsu, Ricoh, the Japanese government''s "Fifth Generation" artificial-intelligence project, Carnegie Mellon University''s Robotics Institute, CMP Publications, Mecklermedia, MCI, and IBM. Named in a 2001 Financial Times Group survey as one of the "top 50 business thinkers in the world," he has written for a wide variety of publications, including Forbes, The Industry Standard, Information Week, Harvard Business Review, and Release 1.0. He lives in Boulder, Colorado. Rick Levine is co-founder of Mancala, Inc. Previously, he was architect of Sun Microsystems'' Java Software group. He lives in Boulder, Colorado.Christopher Locke publishes Gradient Reversals from Boulder, Colorado. A noted speaker, he has also written extensively for publications such as Forbes, Internet World, Information Week, and The Industry Standard.Doc Searls is Senior Editor of Linux Journal. He has written for Upsde, Omni, and PC Magazine. He co-founded Hodskins Simone & Searls, which became one of the leading advertising agencies in Silicon Valley. He lives in Woodside, California.David Weinberger is the editor of JOHO (Journal of the Hyperlinked Organization). He is a commentator on NPR''s "All Things Considered" and has written for Wired, the New York Times, and Smithsonian. He lives in Boston. David Weinberger is the publisher of JOHO (Journal of the Hyperlinked Organization). Co-author of the best-selling The Cluetrain Manifesto, he is a commentator on National Public Radio''s "All Things Considered" and has written for a wide variety of publications, including Wired, the New York Times, and Smithsonian.