To market your business, reach new customers, and create
long-lasting loyalty, you need one indispensable element:
CONTENT.
Whether it''s bite-sized tweets that allow you to forge
relationships on Twitter, blog posts that give your readers
must-have advice, ebooks or white papers that engage (and don''t
bore), videos that share the human side of your company,
interactive webinars that deliver a valuable learning experience,
or podcasts that can be downloaded and listened to on the fly (and
more!) . . . now more than ever, content rules!
Today, you have an unprecedented opportunity to create a
treasury of free, easy-to-use, almost infinitely customizable
content that tells the story of your product and your business, and
positions you as an expert people will want to do business
with.
Ann Handley and C.C. Chapman, business writers, speakers, and
marketing thought leaders for clients such as The Coca-Cola
Company, HBO, and Verizon Fios, show you how to leverage all of
today''s tools to create content that truly speaks to your
audience. They''ll show you how to:
-
Understand why you are generating content-getting to the meat of
your message in practical, commonsense language, and defining the
goals of your content strategy
-
Explore ways to integrate searchable words into your content
without sounding forced (or sounding like "Frankenspeak")
-
Write in a way that powerfully communicates your service,
product, or message across various Web mediums
-
Create a publishing schedule that allows you to create different
kinds and types of content at once
Offering examples of businesses using content effectively across
a wide range of industries and fascinating explanations of how you
might approach your own content strategy, Content Rules is
the essential field guide to creating your story, finding the right
balance of humor and humanity in your content, and building a
portfolio of value that will keep delivering for the long haul.