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Average rating: 5/5

Based on 33 ratings

Cradle to Cradle: Remaking the Way We Make Things

by William Mcdonough, Michael Braungart

September 1, 2001 | Trade Paperback

A manifesto for a radically different philosophy and practice of manufacture and environmentalism
"Reduce, reuse, recycle" urge environmentalists; in other words, do more with less in order to minimize damage. As William McDonough and Michael Braungart argue in their provocative, visionary book, however, this approach perpetuates a one-way, "cradle to grave" manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world, they ask.
In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, "waste equals food" is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as "biological nutrients" that safely re-enter the environment or as "technical nutrients" that circulate within closed-loop industrial cycles, without being "downcycled" into low-grade uses (as most "recyclables" now are).
Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, the authors make an exciting and viable case for change.

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  • Jane (Vancouver)'s Review
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Rating: 1/5

Highly Disappointing

Jane (Vancouver)

17 months ago

I am surprised that this book is so popular. I found it to be full of criticisms, criticisms and more criticisms of our current practices but with few solutions other than broad, nonspecific suggestions. I had hoped for insights into positive things that can be done to be more ecoconscious but found almost none.
They sugggest
1-redesigning products so they can be recycled into good quality materials that can be used again
2-redesigning packaging so it can be biodegradable
To disagree with these motherhood-types of suggestions would be like disagreeing that childen should be fed or we should't pollute rivers until all life is dead in them. I would love to have heard how their suggestions could be implemented or followed, and what products or practices we can use would support these solutions. I see simple things being done all around me that are ecoconscious and would love to have learned from their experiences and insights about things I could do more ecoconscious. What's new, what can we do, which of our ideas need rethinking, what little things can we do that would make a difference...
They suggest we make books out of materials that are recyclable (but acknowledge this technology doesn't exsit yet), plant green roofs to reduce the deluge of runoff that often overwhlems storm sewers (and in our area this sends untreated sewage into the ocean), plant plants for bioremediation, make a carpet where the backing detaches from a recyclable top, consider toxic chemicals in clothes and materials consumer products are made form.... Great ideas, but I don't know how I can do these things. Maybe websites or references could have been given with information on how to implement ecoconscious practices?
I've never written a book reveiw, but this book actually made me mad enough to do it because the authors write from such a smugly superior and holier-than-thou position. There are many people who want to bring about positive change and would love to make choices to be more eco-conscious, but the book doesn't suggest any real actions we can take in our every day living to do this. How disappointing because they are clearly committed to and involved in their field. This book was highly disappointing to me.

Comments on this review:
Susan Nelson

I must disagree with Jane's highly disappointing comments. This book opened my eyes to a lot of things I thought I was doing right, but hadn't actually thought all the way through. For many years I have been buying what I thought were environmentally friendly products and making choices that I thought were environmentally conscious. This book asks us to take the woolly glasses off and start thinking of ways to make the changes rather than waiting for people to tell us what to do (Jane). It's time for radical changes and it's up to us to start REALLY thinking about it and coming up with some solutions of our own. For a start we could really support the authors of this book for getting this book out there. It's brilliant.

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