Audio Book (CD)
5.05 x 5.9 x 1.23 in
October 14, 2008
Random House Audio Publishing Group
0739370529
9780739370520
From the Publisher
"It's not the magic that makes it work; it's the way we work that
makes it magic."
The secret for creating "magic" in our careers, our organizations,
and our lives is simple: outstanding leadership-the kind that
inspires employees, delights customers, and achieves extraordinary
business results.
No one knows more about this kind of leadership than Lee Cockerell,
the man who ran Walt Disney World® Resort operations for
over a decade. And in Creating Magic, he shares the
leadership principles that not only guided his own journey from a
poor farm boy in Oklahoma to the head of operations for a
multibillion dollar enterprise, but that also soon came to form the
cultural bedrock of the world's number one vacation destination.
But as Lee demonstrates, great leadership isn't about mastering
impossibly complex management theories. We can all become
outstanding leaders by following the ten practical, common sense
strategies outlined in this remarkable book. As straightforward as
they are profound, these leadership lessons include:
Everyone is important.
Make your people your brand.
Burn the free fuel: appreciation, recognition, and encouragement.
Give people a purpose, not just a job.
Combining surprising business wisdom with insightful and
entertaining stories from Lee's four decades on the front lines of
some of the world's best-run companies, Creating Magic
shows all of us - from small business owners to managers at every
level - how to become better leaders by infusing quality,
character, courage, enthusiasm, and integrity into our workplace
and into our lives.
From the Jacket
"In Creating Magic, Lee Cockerell delivers his ideas about
leadership in a common sense way that can really reach people and
help them improve their effectiveness at work, at home, and in
their communities. His valuable leadership strategies and
remarkable Disney stories will ring true for everyone who reads
this book."
-Ken Blanchard, coauthor of The One Minute Manager® and
The One Minute Entrepreneur
"Lee's common sense principles and down to earth storytelling are
refreshing. His book will help leaders and managers at all levels
become better in all parts of their lives."
-Lee Huebner, Director of the School of Media and Public Affairs,
Georgetown University
"Disney is one of the world's prime exemplars of service, having
pioneered and implemented much of what is today seen as best
practice in service management. Lee Cockerell has played a major
role in this . . . For those wishing to learn how Disney has
achieved its reputation for service, this will be a book to
read."
-Chris Voss, Professor of Operations and Technology Management,
London Business School
About the Author
LEE COCKERELL was the Executive Vice President, Operations, for Walt Disney World for over ten years. He continues to speak and teach in leadership and professional development on behalf of the Disney Institute. A popular keynote speaker, he frequently addresses Fortune 500 corporations, government agencies, educational institutions, and nonprofits across the country. He lives in Orlando, Florida.