The Internet is driving all businesses--not just cutting-edge technology ventures but veteran industries like newspapers and car dealerships--to radically rethink the way wealth is created within their organizations. Real value is no longer measured merely by hard assets on blance sheets, but rather in the skills, knowledge, brands, and other intangible assets that are leveraged, transferred and shared through digital networks. Now, Don Tapscott, bestselling author of
The Digital Economy and
Growing Up Digital, organizes some of the
Harvard Business Review''s most insightful articles into a framework for understanding the new dynamics of value and wealth in the networked world.
A rich mix of ideas and insights, Creating Value in the Network Economy explores all aspects of the interconnected business environment, from the importance of trust in the virtual organization and the changing nature of customer relationships to new ways that companies can generate returns from their intellectual assets. The real-world examples from companies such as Amazon.com, eBay, The Wall Street Journal, and Auto-by-Tel help managers to see more clearly the opportunities for transfiguring their business around the Internet. The contributors include many of the leading names from the digerati--Regis McKenna, Stan Davis, John Hagel, and James F. Moore--as well as the incomparable Charles Handy.
Tapscott''s thought-provoking introduction highlights the key themes and unites the articles into a valuable resource for managers. Through real-world authoritative examples from today''s leading thinkers, Creating Value in the Network Economy helps us to undersatnd the new and still-emerging opportunites, challenges and and institutions for creating wealth in the network economy. A Harvard Business Review Book.