Designing Visual Language: Strategies For Professional Communicators (part Of The Allyn & Bacon Series In Technical Communicat

More often workplace writing and document design takes a backseat in a company''s mission/product. This book offers strategies and tools for document design of ALL types. Readers will extend to visual design the approach they assimilate in their writing and editing. It focuses on the kinds of situations and practical documents that employees encounter daily, with a special focus on audience, purpose, and context of the message. Topics include: perception and design; visual analysis; extra-textual design; pictures, and more. Writers and editors who design documents. Part of the Allyn & Bacon Series in Technical Writing, edited by Sam Dragga, Texas Tech University.

More often workplace writing and document design takes a backseat in a company's mission/product. This book offers strategies and tools for document design of ALL types. Readers will extend to visual design the approach they assimilate in their writing and editing. It focuses on the kinds of situations and practical documents that employees encounter daily, with a special focus on audience, purpose, and context of the message. Topics include: perception and design; visual analysis; extratextual design; pictures, and more. Writers and editors who design documents. Part of the Allyn & Bacon Series in Technical Writing, edited by Sam Dragga, Texas Tech University.

Michael Sweet is co-owner of Easy Software Products, a small software firm specializing in Internet and printing technologies. He first started using a computer terminal at the age of 6 and sold his first program at age 12. Michael''s obsession with printing and graphics led him to develop image printing software for dot-matrix and later inkjet printers. After graduating with a bachelor''s degree in computer science from the SUNY Institute of Technology in Utica/Rome, he moved to Maryland to pursue a career in real-time computer graphics for the Navy. After a few years working for the Navy, he again began writing printer drivers. He released a freeware program called "topcl", and then went on to found Easy Software Products and develop the highly successful ESP Print software. In 1997 he began work on the Common UNIX Printing System, and in 1999, his company released CUPS under the GNU GPL and ESP Print Pro as a commercial product. Aside from writing printer drivers, Michael is also author or co-author of several books, including Serial Programming Guide for POSIX Operating Systems and OpenGL Superbible.