This book cemented my belief that in order to save ourselves, the planet, and be humane creatures - we have to give up our penchant for eating animal flesh. John Robbins does not preach, he only reveals,(in a very humble manner), the facts as to how we are digging our graves, and endangering the earth when we eat a mainly meat-based diet. This is a guy who gave up the chance to rule the Baskin-Robbins empire because he believes in veganism. He really convinced me to never ever go back to eating without a conscience. If I had the money, I´d buy a whole bunch of copies of his book and hand them out to whoever I met. Buy the book and save yourself, the planet, and especially, save the animals from a horrible existence.