By far the single most important book I have read thus far (and I read a LOT). I have been a vegetarian for over 10 years, after reading this book I'm transitioning into a fully vegan diet and lifestyle. John Robbins artfully illustrates the importance of a plant-based diet to benefit our bodies and our planet. Not 'preachy' as some books can be, Robbins approaches the issues with a barrage of facts and insights that open your eyes.