I am greatly inspired by this book and have learned a lot of it. It teaches us the concept that there are ways to achieve the same effect of promotion and marketing without giving up on positive and moral messages. It reinforces my belief in that we do not need to lower our values for concepts and ideals we believe in, rather this would encourage us to come up with better and more creative solutions. Love this book. It changes our way of looking at advertising, and the approach we would take (even for a layperson who is not in the business of marketing) if we would one day be given the chance to promote something in our lives.

We had hoped to give this to our grandson but one graphic image stopped this idea dead in its tracks. otherwise, excellent stance and promotion.

David B. Berman has been demonstrating inspired design leadership for nearly three decades and this book is no exception. After decades of volunteer work as an international ambassador for the communication design industry, Berman's book Do Good Design: How Designers Can Change the World is another fine example of his tendency toward helping others--and not just graphic designers, but all of us. The book presents a well-researched and clearly articulated argument that design matters--more now than ever before--and like the First Things First manifesto referenced in Erik Spiekermann's foreword, Do Good Design serves as a call to action to designers everywhere to stand up, take our seat at the boardroom table and start changing the way the world looks at design. A chronicle of one man's journey as a creative professional, Berman describes his discoveries and frustrations and the wisdom they brought him. Infused with passion and sincerity, the thoughtful prose is accessible with dozens of illustrated examples and titillating photographs--many of which taken by Berman himself during his travels. While much of Do Good Design delves into serious subject matter such as consumerism and its impact on the environment, global economy and society, the book itself is a light and delightful romp with a somber message for designers: Our occupation may not be the highest-paying profession, but our power and influence has increased and with it our responsibility. This book isn't just for designers, it's for anyone interested in design and its role in the world. A world in dire need of help--help we can all provide by the choices we make and ways we behave. Mark Busse President (BC), Society of Graphic Designers of Canada Partner + Design Director, Industrial Brand