In Dollars and Sex , economist Marina Adshade converts economic theory into a sexy science by applying the principles of market forces to matters of love and the libido. As she does in her hugely popular blog of the same name, Adshade unlocks the mysteries behind our actions, thoughts and preferences using engaging research and economic analysis – and no small dose of humour. The result is a fascinating look at how the most important choices we make are influenced by the interplay between sexual drive, gender, love, power and economic forces.   In Dollars and Sex , you’ll find answers to such questions as: - Is modern marriage just an opportunity to consume more goods and services? - What is the relationship between rising rates of casual sex and the widening earning gap? - How do we sabotage our chances of finding a mate when dating online?   Ultimately Adshade shows that every option, every decision, and every outcome in matters of sex and love is better understood through economics.