Have you ever wondered how Santa knows who is naughty and who is
nice? The Elf on the Shelf® - A Christmas Tradition is the very
special tool that helps Santa know who to put on the Naughty
and Nice list. This interactive holiday hide-and-seek tradition is
perfect for children and families of all ages.
The tradition begins when Santa
sends his scout elves out to Elf Adoption Centers. Waiting for
their families to bring them home, these patient elves hibernate
until their family reads The Elf on the Shelf®, gives their elf a
very special name, and registers their adoption online. Once named,
each scout elf will receive its Christmas magic and become a part
of the family's Christmas each and every year.
Excellent listeners and even better observers, these scout elves
are the eyes and ears of Santa Claus. Although they cannot be
touched, or else they may lose their magic, the elf will always
listen and relay messages back to Santa. Taking in all the
day-to-day activities around the house, no good deed goes
unnoticed; these scout elves take their job seriously.
Each night, after the family goes to bed, the scout elf uses his
magical Christmas powers to fly back to the North Pole. Once there,
the elf will make his or her daily report to Santa and visit with
elf friends where they will tell stories about their beloved
families, play with the reindeer, and of course, sneak some of Mrs.
Before the family awakes each morning, their special scout elf
will fly back to their home from the North Pole. However, since
these elves like to play games, don't expect to find them in the
same spot! While some like to hide in the freezer (probably
because it reminds them of the North Pole) and others prefer to sit
on the fireplace mantle or hang from the chandelier, these elves
love to play hide-and-seek with their families.
On Christmas Eve, the scout elf will listen for Santa's bell and
then fly back to the North Pole until the next season, wishing
every girl and each boy a Christmas of peace and a year full of
joy. Join the tradition and get your own Elf on the Shelf®
Carol Aebersold is the co-author of The Elf
on the Shelf: A Christmas Tradition, and the mother of Christa
Pitts and Chanda Bell. To many children (and many of her
employees), she is nothing less than a direct line to Santa-and
that is especially clear during the holiday season, when Aebersold
travels for as much as 7 weeks to do as many as 100 events in
support of The Elf on the Shelf.
Aebersold taught music for the majority of her adult life, and that
experience stood her in good stead in her role as an executive
producer of "An Elf's Story" in 2011. Aebersold co-wrote the
special's original songs, "Each and Every Christmas," as well as
This year, Aebersold is taking the brand global by hosting readings
and book signings in Australia, the United Kingdom, Ireland, and at
military bases across the U.S. She also enjoys writing,
motivational speaking, supporting community theatre groups, and
staying in direct contact with Santa Claus.
Chanda Bell is one of
the true visionaries behind the best-selling book, The Elf on
the Shelf: A Christmas Tradition. A former reading and English
teacher, her ability to hone in on the desires of the American
consumer to create more meaningful family moments led her to
co-found CCA and B (Creatively Classic Activities and Books) along
with her mom, Carol and twin sister, Christa in 2005.
In 2010, Chanda was named the Georgia Small Business Person of the
Year by the Small Business Administration. She was also named a
finalist for the 2010 Ernst and Young Entrepreneur of the Year. In
2011 she was awarded the University of West Georgia's spotlight
award and in 2012 she received the Young Alumnus of the Year award
for Reinhardt University.
In 2011, "The Elf on the Shelf: An Elf's Story" debuted as an
animated Christmas Special. Chanda served as Executive Producer on
the project and co-wrote the script. She even penned the words to
one of the musical numbers after co-founding the production company
that produced the special, Big Canoe Entertainment.
She is a graduate of The University of West Georgia with a degree
in Middle Grades Education and calls Georgia home. She is married
and has two children. She is actively involved in her church and in
her community to raise money for causes close to her heart: The
Path Project, The Atlanta Union Mission, and Children's Healthcare