REGINALD W. BIBBY, Ph.D., holds the Board of Governors Research Chair in the Department of Sociology at The University of Lethbridge. For the past three decades, he has been monitoring social trends in Canada through a series of well-known Project Canada national surveys of adults and teenagers. These surveys are producing historic, unparalleled trend data, and have been described by colleagues and the media as “a national treasure.” Widely recognized as one of Canada’s leading experts on religious and social trends, Professor Bibby has presented his findings in North America, Europe, and Australia, speaking at universities including UBC, Alberta, Manitoba, McMaster, Queen’s, Toronto, Acadia, Oxford, Notre Dame, and Harvard. His explicit commitment to taking his work beyond the academic community has resulted in his making a very large number of public appearances, having a high media profile, and writing eleven best-selling books that to date have sold more than 125,000 copies. In recognition of his outstanding contribution to the nation, the Governor General appointed him an Officer of the Order of Canada in 2006.