If you have anything to do with marketing you will really
appreciate this book. If not, then this probably wouldn't be your
first choice to read.
Though it is a little repetitive and he comes across as though he
is a "hippie or purest" of the marketing world (if there is such a
thing), the book really made me think and there were times I had to
re-read pages because it inspired so many great ideas that I just
lost myself in it.
Overall I am very happy I read this book, and I will probably use
the knowledge I have gained from it in the near future. It was both
easy and a pleasure to read and I really enjoyed his writing style.