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Experience The Message: How Experiential Marketing Is Changing The Brand World

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Experience The Message: How Experiential Marketing Is Changing The Brand World

by Max Lenderman

McClelland & Stewart | March 6, 2007 | Trade Paperback

Finalist for the National Business Book Award.

Consumers have changed dramatically in the age of mass media, and the brand world is moving toward guerrilla and viral marketing to cut past the media clutter. In Experience the Message, Max Lenderman explains who the new marketers are, how they work, and why they matter. He guides us through today's experiential marketing revolution, revealing how companies can interact with consumers in meaningful ways and what consumers can demand and expect.

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      helpful to you?

    Rating: 4/5

    Very Interesting and Insightful!

    Dee

    3 years ago

    If you have anything to do with marketing you will really appreciate this book. If not, then this probably wouldn't be your first choice to read.

    Though it is a little repetitive and he comes across as though he is a "hippie or purest" of the marketing world (if there is such a thing), the book really made me think and there were times I had to re-read pages because it inspired so many great ideas that I just lost myself in it.

    Overall I am very happy I read this book, and I will probably use the knowledge I have gained from it in the near future. It was both easy and a pleasure to read and I really enjoyed his writing style.

Details

From the Publisher

Finalist for the National Business Book Award.

Consumers have changed dramatically in the age of mass media, and the brand world is moving toward guerrilla and viral marketing to cut past the media clutter. In Experience the Message, Max Lenderman explains who the new marketers are, how they work, and why they matter. He guides us through today's experiential marketing revolution, revealing how companies can interact with consumers in meaningful ways and what consumers can demand and expect.

From the Jacket

Finalist for the National Business Book Award.

Consumers have changed dramatically in the age of mass media, and the brand world is moving toward guerrilla and viral marketing to cut past the media clutter. In Experience the Message, Max Lenderman explains who the new marketers are, how they work, and why they matter. He guides us through today's experiential marketing revolution, revealing how companies can interact with consumers in meaningful ways and what consumers can demand and expect.

About the Author

Max Lenderman has led successful experiential campaigns for numerous Fortune 500 companies. He is a founding member of the International Experiential Marketing Association. He lives in Chicago.

Trade Paperback

328 Pages, 4.76 x 7.24 x 0.87 in

March 6, 2007

McClelland & Stewart

English


0771052081
9780771052088

From Community

From the Critics

"Besides being a substantive contribution to marketing literature, Experience the Message is a damn good read." - Ageless Marketing

"At times riveting, always opinionated."
- Georgia Straight

"Max Lenderman's new book will prove to be seminal in our understanding of how the world of marketing is radically changing and how to successfully make that transition. Experience the Message is a must read for thoughtful marketing executives."
-Karl Moore, columnist for Marketing Magazine

"With all of the changes occurring in the advertising/marketing world today, we need some new guides and Max is one of them! A book you should have in your library if you''re serious about navigating the new marketing world"
-David Polinchock, Brand Experience Lab

"To be brief, Max is one of the sharpest minds operating in experiential mediums today. Clearly, the sky is the limit for Max. He is someone to watch closely."
-Erik Hauser, CD/Founder Swivel Media

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