From the Publisher
The hottest trend spotter in North America reveals powerful
strategies for thriving in any economic climate.
Did you know that Hewlett?Packard, Disney, Hyatt, MTV, CNN,
Microsoft, Burger King, and GE all started during periods of
economic recession? Periods of uncertainty fuel tremendous
opportunity, but the deck gets reshuffled and the rules of the game
get changed. EXPLOITING CHAOS is the ultimate business survival
guide for all those looking to change the world. Topics include:
SPARKING A REVOLUTION, TREND: HUNTING, ADAPTIVE INNOVATION and
INFECTIOUS MESSAGING.
About the Author
Jeremy Gutsche, MBA, CFA, is the founder of the
world's largest trend - spotting network, trendhunter.com, which
attracts more than 7 million views each month. He delivers as many
as a dozen keynote speeches per month and frequently serves as an
expert source in media venues ranging from The Economist
and the Financial Times to Entertainment Tonight and
MTV.
About the Book
The hottest trendspotter in America reveals his powerful strategies for thriving in any economic climate. Color illustrations throughout.
Format: Trade Paperback
Published: September 1, 2009
Publisher: Gotham Book Mart
Language: English
The following ISBNs are associated with this title:
ISBN - 10: 159240507X
ISBN - 13: 9781592405077