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Exploiting Chaos
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About this Book

Trade Paperback

256 Pages, 7 x 9.05 x 0.65 in

September 1, 2009

GOTHAM BOOKS TRADE PAPER


159240507X
9781592405077

From the Publisher

The hottest trend spotter in North America reveals powerful strategies for thriving in any economic climate.
Did you know that Hewlett?Packard, Disney, Hyatt, MTV, CNN, Microsoft, Burger King, and GE all started during periods of economic recession? Periods of uncertainty fuel tremendous opportunity, but the deck gets reshuffled and the rules of the game get changed. EXPLOITING CHAOS is the ultimate business survival guide for all those looking to change the world. Topics include: SPARKING A REVOLUTION, TREND: HUNTING, ADAPTIVE INNOVATION and INFECTIOUS MESSAGING.

About the Author

Jeremy Gutsche, MBA, CFA, is the founder of the world's largest trend - spotting network, trendhunter.com, which attracts more than 7 million views each month. He delivers as many as a dozen keynote speeches per month and frequently serves as an expert source in media venues ranging from The Economist and the Financial Times to Entertainment Tonight and MTV.

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