From the Publisher
"Now what am I going to do?" is a question many people askaand
leave unansweredaat critical potential turning points in their
careers.Perhaps youare a new graduate, but instead of lining up for
a boring entry-level job at a big corporation, you wish you could
start your own sustainable and responsible business. Or maybe
youave been stuck in a job you hate for a few years, but you still
dream of doing the thing you love and that youare actually good at.
Or maybe youare a boomer and youare ready for a second career, a
personal venture that will represent a total change from what
youave spent most of your work life doing.Whatever your situation,
this is the book to help you get started. "Finding the Sweet Spot"
explains how sustainable, responsible, and joyful natural
enterprises differ from most jobs, and it provides the framework
for building your own natural enterprise. Youall learn how to find
partners who will help make your venture successful, how to do
world-class market research, how to innovate, how to build
resilience into your enterprise, and how to avoid the land mines
that sink so many small businesses. Most importantly, youall learn
how to find the "sweet spot" where your gifts, your passions, and
your purpose intersect.
And make no mistake: our world needs your talent. The current
economic system and the educational system that feeds into it have
let us down and are destroying our planet. We need a blossoming of
natural enterprisesaconnected, collaborating, and supporting
venturesato form a dynamic new natural economy.Is such a thing
possible? Inventor, entrepreneur, and humanist Buckminster Fuller
said: "You never change things by fighting the existing reality. To
change something, build a new model that makes the existing model
obsolete." "Finding the Sweet Spot" presents a new model. Use it to
find the work you were meant to do, thereby helping to create the
world weare meant to liveaand make a livingain.