As he did with his book "The Long Tail" Anderson has done it again
-- he has properly defined something that people will be talking
about at least a decade from now.
Written in the same easy to digest and absorb style in which he
speaks, this phenomenal book is a must-read for anyone interested
in business.
There are simply too many things I can say about this fantastic
book, so I'd like to limit my comments to a few key points:
1) Anderson does an excellent job of defining "free" --
particularly in what it means to the business community.
2) Anderson demonstrates the history of free (yes, the concept of
using free to generate revenue came a LONG, LONG time before the
internet) and how it has worked in the past.
3) Anderson also illustrates multiple concrete examples of
companies that have made FREE work within our modern realm allowing
the business reader to consider that there are many different ways
that FREE can work when adapted to their own business models.
Immediately after finishing reading it, I put this book on my "to
re-read" list. I also plan on downloading the audio version of it
and "re-reading" it in audio format.