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Get Seen: Online Video Secrets to Building Your Business

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Get Seen: Online Video Secrets to Building Your Business

by Steve Garfield
Foreword by: David Meerman Scott

John Wiley & Sons | December 17, 2009 | Hardcover

The era of online video has arrived-now make it work for your business

In the last year, the world of online video exploded. Hollywood got into the game, professional actors and writers joined in, and independent producers looked to find their niche. Now, companies are wide awake to the opportunities for product and brand promotion as well as customer engagement. So how do you want to fit into the new online video universe?

The must-have guide, Get Seen by Steve Garfield, the "Paul Revere of video blogging," offers a quick and complete toolkit to get you up to speed on the latest that online video and related media have to offer.

  • Examines success stories of how companies have used online video
  • Presents a series of plans and tools that businesses can follow as they expand onto the social web
  • Provides clear step by step directions on how to record, edit, and export videos, where to post them, how to build a community around their content, and what to do to increase views by making it go viral

If you''re ready to take full advantage of online video''s many benefits, Get Seen is the one resource you need.

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    Rating: 4/5

    A picture really is worth a thousand words....(maybe more...)

    Alan Kearns

    • Author
    • Trusted Advisor - Business

    2 years ago

    "Looking to expand your online brand? Join me Thursday May 6th 12-1 PM ET for a free webinar with worlds leading video blogger & author Steve Garfield.

    http://www.careerjoy.com/events/get-seen-in-your-career-with-award-winning-video-blogger-steve-garfield

    Steve has worked with the likes of Jimmy Fallon, ATT & Kodak to help them develop their online video presence. This book is an excellent personal bootcamp to learning how to take advantage of social media sites such as Youtube to advance your personal and professional brand.

Details

From the Publisher

The era of online video has arrived-now make it work for your business

In the last year, the world of online video exploded. Hollywood got into the game, professional actors and writers joined in, and independent producers looked to find their niche. Now, companies are wide awake to the opportunities for product and brand promotion as well as customer engagement. So how do you want to fit into the new online video universe?

The must-have guide, Get Seen by Steve Garfield, the "Paul Revere of video blogging," offers a quick and complete toolkit to get you up to speed on the latest that online video and related media have to offer.

  • Examines success stories of how companies have used online video
  • Presents a series of plans and tools that businesses can follow as they expand onto the social web
  • Provides clear step by step directions on how to record, edit, and export videos, where to post them, how to build a community around their content, and what to do to increase views by making it go viral

If you''re ready to take full advantage of online video''s many benefits, Get Seen is the one resource you need.

From the Jacket

Use online video to Get Seen and drive your business to new heights

The new rules of social media are constantly changing. The world of online video is exploding. Hollywood is getting into the game, professional actors and writers are joining in, and independent producers are finding their niche. Now, companies are wide awake to the new opportunity that video presents for product and brand promotion, as well as long-term customer engagement.

Are you paying attention? Are you getting your business seen?

In Get Seen, online video maven Steve Garfield offers a quick and complete toolkit that shows you how to get the massive exposure that online video can give your business. Want proof? Look inside for:

  • Real case studies of businesses using video to boost exposure and grow sales
  • Tools and strategies for expanding your business into the social Web
  • Simple step-by-step guidelines and clever ideas for recording, editing, and exporting video
  • Tips on building a community around your content, increasing your views and your exposure, and getting your content to go viral

Video is the ideal way to tell your story, which leads to more business.If you''re ready to take full advantage of the newest resource in thesocial media arsenal, Get Seen is the guidebook you need.

"Steve Garfield is hilariously awesome. He gave us timely advice when we started our videoblog, and now he''s put that advice and more into this ridiculously thorough guide."
-JIMMY FALLON, Late Night with Jimmy Fallon

About the Author

Steve Garfield works with and advises Fortune 500 brands, such as AT&T, Kodak, Nokia, and Panasonic, and media outlets CBS, NBC, and PBS. Nationally featured on CNN, Garfield is the Boston correspondent for the pioneering video podcast Rocketboom and a longtime video blogging expert. He lectures on new media at Boston University, Northeastern, and Emerson College. Garfield also serves as an advisor to many of the Web''s early video startups. For more information, please visit: stevegarfield.com/getseen

Hardcover

323 Pages, 16.5 x 23.45 x 2.94 CM

December 17, 2009

John Wiley & Sons

English


0470525460
9780470525463

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