The previous reviews have been both positive and negative, and I'm
not surprised.
I will first acknowledge that Mr. Shulich has been very successful
in his career, and has obviously done a lot of things right. I'm
also slightly older than his target audience of 20-40 year olds.
Having said that, I found the book to be a disappointing collection
of fairly light-weight points. The short chapters are quite
repetitive, and read as though they were written at different
points, and just pasted together. Shouldn't Mr. DeCloet, as the
professional writer, be providing some editing here?
Mr. Shulich also warns against entering most forms of business, in
most industries, in most geographies. The individual warnings are
probably all reasonable, but in totality don't leave many options.
Finally, I (and a female colleague) found quite a sexist tone
throughout the book. Here, I'm not referring to the obvious warning
against big-breasted secretaries, but the references to the great
"help" provided by his wife in raising their children. I somehow
suspect that given the generation, and his business interests, she
did a little more than help.
Overall, this content might have been enough for a speech similar
to the infamous "Wear Sunscreen" commencement address (see below),
but not enough for a full business book.
Wear Sunscreen:
http://www.chicagotribune.com/news/columnists/chi-970601sunscreen,0,4664776.column