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Glimmer: How Design Can Transform Your Life, Your Business, And Maybe Even The World

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Glimmer: How Design Can Transform Your Life, Your Business, And Maybe Even The World

by Warren Berger

Random House Of Canada | October 12, 2009 | Hardcover

The first mainstream book to explore how the problem-solving, creative and insightful powers of Bruce Mau and the world's other great designers can be applied to our everyday lives and businesses - and spawn creative epiphanies around the world.

What can be learned from great designers? How can design improve our lives? Answers abound in Glimmer. In the cutting-edge studios of Canadian design phenomenon Bruce Mau and other visionary designers, everything is ripe for reinvention - including how businesses function, children learn and communities thrive. Warren Berger, with the full cooperation of Mau, tallies and explores the deceptively simple principles that steer design's vanguard - "ask stupid questions," "begin anywhere" and "make hope visible" - and illustrates how these and other such principles can provide the means for finding hope in these anxious times.

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From the Publisher

The first mainstream book to explore how the problem-solving, creative and insightful powers of Bruce Mau and the world's other great designers can be applied to our everyday lives and businesses - and spawn creative epiphanies around the world.

What can be learned from great designers? How can design improve our lives? Answers abound in Glimmer. In the cutting-edge studios of Canadian design phenomenon Bruce Mau and other visionary designers, everything is ripe for reinvention - including how businesses function, children learn and communities thrive. Warren Berger, with the full cooperation of Mau, tallies and explores the deceptively simple principles that steer design's vanguard - "ask stupid questions," "begin anywhere" and "make hope visible" - and illustrates how these and other such principles can provide the means for finding hope in these anxious times.

About the Author

Warren Berger is an award-winning journalist and the author of three books, including the seminal Advertising Today, and co-author of No Opportunity Wasted, which was featured twice on the Oprah Winfrey Show. He is the creator and current editor of the design and advertising focused magazine One.

Hardcover

352 Pages, 6.3 x 9.5 x 1.1 in

October 12, 2009

Random House Of Canada

English


0307356736
9780307356734

From the Critics

A BusinessWeek Best Innovation and Design Book

"Engaging.... Berger seems to want to do for design what Wired magazine editor Chris Anderson has done for the Internet."
- Winnipeg Free Press

"The premise of this book is that design is applicable to just about any challenge - and its principles are accessible to anyone."
- CNN

"With its compelling narrative and eye-opening anecdotes, Warren Berger''s ambitious new book...is for anyone who wants to bring more originality, ingenuity and intelligence to his or her work, personal life and even the world."
- Reuters

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