Do tweens have economic power? At 20 million and growing, this
group presents a serious opportunity for today''s marketers,
influencing as much as 20 percent of the $550 billion in household
spending by the 8.7 million families in which they live. As part of
Generation Y, tweens are the last offspring of the large and
powerful baby boom generation and, like their parents, are a market
force to be reckoned with.
No longer children and not quite teenagers, tweens-kids aged 8
to12 years-are one of the fastest growing market segments for
corporate America. With significant influence on household and
family purchases, the four key motivating drivers for tweens are
fun, freedom, power, and belonging. The Great Tween Buying
Machine will demystify the newly discovered tween market using
research findings and by discussing product development techniques
and the latest marketing strategies in packaging, advertising, and
promotions.
The Great Tween Buying Machine reveals key information
on how to expand a company''s marketing base now, recognizing that
an early investment in the tween market is an investment in a
company''s future.