Groundswell: Winning in a World Transformed by Social Technologies

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Online Price:$19.76

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Groundswell: Winning in a World Transformed by Social Technologies

About this Book

Format:Hardcover

Dimensions:286 Pages, 6.6 x 9.6 x 2.79 in

Published:March 25, 2008

Publisher:Harvard Business Press

The following ISBNs are associated with this title:
ISBN - 10:1422125009
ISBN - 13:9781422125007

About the Book

Offering a strategy to winning in a world transformed by social technologies (blogs, podcasts, and social networking sites), the authors have designed a four-step process for building these technologies into a business.

Other Editions

Format	List Price	Online Price
Audio Book (CD)	$32.98	$21.76

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From The Community

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Nonfiction Editor , 4 months ago
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Average Customer Rating:
Reviews from the Community2 Reviews

Write a Review

Clang! Clang!
Great Overview on Social Media

8 months ago

If you already are aware of Social Media and want to understand the business impact and marketing potential of SM, then this is the book for you.
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Nate Lemay
best net book i have read

This review is from: Groundswell: Winning in a World Transformed by Social Technologies (Audio Book (CD))

3 months ago

this book breaks down in digestible bits the basics and the broad strokes of the new frontier of web marketing. it is a releif to know that most companies are still floundering with this new idea and that we all stll haver qa chance to be affective and relavant in our markets if we just take the time and effort to do so. PS Good readers voice as well, keeps you interested with out being a drama teacher!
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