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Groundswell: Winning in a World Transformed by Social Technologies

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Groundswell: Winning in a World Transformed by Social Technologies

by Charlene Li, Josh Bernoff

Harvard Business Review Press | March 25, 2008 | Hardcover

Offering a strategy to winning in a world transformed by social technologies (blogs, podcasts, and social networking sites), the authors have designed a four-step process for building these technologies into a business.

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Offering a strategy to winning in a world transformed by social technologies (blogs, podcasts, and social networking sites), the authors have designed a four-step process for building these technologies into a business.

Hardcover

286 Pages, 6.6 x 9.6 x 1.12 in

March 25, 2008

Harvard Business Review Press

English


1422125009
9781422125007

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There is no question that this is the book to read if you are in a corporate environment. – 800 CEO Read's Social Media University's Reading List, August 2009

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