"It's hard to overstate how big a year it was for Mr. Mason. His
company went public, he became a billionaire, and the
daily-coupon-deals phenomenon he pioneered has seemingly swept the
---Andrew Ross Sorkin, The New York Times DealBook,
January 2, 2012
Groupon's Biggest Deal Ever is the exclusive,
behind-the-scenes account of the incredible rise of discount coupon
giant Groupon and the compelling story of its offbeat founder,
Andrew Mason, as he created a juggernaut of online commerce and
ignited a consumer revolution that is disrupting how people shop
all over the world.
Love him for saving you 50 percent on last night's Indian dinner
or hate him for cashing in big when he could be losing millions for
merchants and investors alike, Mason---Groupon's thirtysomething
founder and CEO---made an incredible gamble when he turned down
Google's $6 billion buyout offer to go it alone. The experts
thought he was insane. Groupon was little more than two years old
and staffed from top to bottom with twentysomethings. The wild ride
couldn't last, but Mason thought otherwise, and with dreams of a
potential IPO that could be massive, he liked his odds.
But did he make the right decision, or did he blow a chance to
continue to grow "the fastest growing company in history"? Is Mason
an Internet genius, or is he sitting on another bubble that could
burst at any moment?
While everyone has an opinion on Groupon, Frank Sennett has written
the only inside account. With exclusive access, interviews, and
documents that no one outside of the company has seen or been able
to report on, Groupon's Biggest Deal Ever has every twist
and turn from start-up to IPO and is the real story of Mason's
audacious gamble and the meteoric rise of Groupon from start-up to
$16.7 billion online giant.
The inside story of the meteoric rise of Groupon from startup to $30 billion online giant and the audacious genius behind it, founder Andrew Mason, who created a juggernaut of online commerce and ignited a consumer revolution.