Essential Reading for Managers, Educators, Public Policy Analysts and Parents
"Grown Up Digital" is an immensely readable contribution to our understanding of the way members of the "Net Generation" work, learn and participate in civil society.
Tapscott provides a compelling counterpoint to many social commentators who are mystified by the culture and habits of the generation of young people who grew up downloading, texting, tagging and blogging often while doing their homework.
Executives will benefit from Tapscott's insights into how this generation prefers to work and how employers can attract and retain productive young talent during a period of tight labour supply. Policy analysts will find his observations about "citizen nets" to be of interest as we search for ways to better engage young people in our democratic institutions. Teachers and parents will benefit from Tapscott's optimistic assertions about how Next Gens learn and relate to home life.
An excellent read - sure to trigger ideas and discussion.
15 months ago