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Gut Feelings: The Intelligence Of The Unconscious

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Gut Feelings: The Intelligence Of The Unconscious

by Gerd Gigerenzer

Penguin Group USA, Inc | July 1, 2008 | Trade Paperback

Why is split second decision-making superior to deliberation? Gut Feelings delivers the science behind Malcolm Gladwell?s Blink

Reflection and reason are overrated, according to renowned psychologist Gerd Gigerenzer. Much better qualified to help us make decisions is the cognitive, emotional, and social repertoire we call intuition?a suite of gut feelings that have evolved over the millennia specifically for making decisions. ?Gladwell drew heavily on Gigerenzer?s research. But Gigerenzer goes a step further by explaining just why our gut instincts are so often right. Intuition, it seems, is not some sort of mystical chemical reaction but a neurologically based behavior that evolved to ensure that we humans respond quickly when faced with a dilemma? (BusinessWeek).

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Why is split second decision-making superior to deliberation? Gut Feelings delivers the science behind Malcolm Gladwell?s Blink

Reflection and reason are overrated, according to renowned psychologist Gerd Gigerenzer. Much better qualified to help us make decisions is the cognitive, emotional, and social repertoire we call intuition?a suite of gut feelings that have evolved over the millennia specifically for making decisions. ?Gladwell drew heavily on Gigerenzer?s research. But Gigerenzer goes a step further by explaining just why our gut instincts are so often right. Intuition, it seems, is not some sort of mystical chemical reaction but a neurologically based behavior that evolved to ensure that we humans respond quickly when faced with a dilemma? (BusinessWeek).

About the Author

Gerd Gigerenzer is the director of the Center for Adaptive Behavior and Cognition at the Max Planck Institute for Human Development in Berlin. He has won numerous prizes, including the 1992 AAAS Prize for Behavioral Science Research and the 2002 German Science Book of the Year Prize. He has been professor of psychology at the University of Chicago and the John M. Olin Distinguished Visiting Professor at the School of Law, University of Virginia.

Trade Paperback

288 Pages, 5.24 x 7.86 x 0.53 in

July 1, 2008

Penguin Group USA, Inc

English


0143113763
9780143113768

From Community

From the Critics

? Before his research, this was a topic dismissed as crazed superstition. Gigerenzer is able to show how aspects of intuition work and how ordinary people successfully use it in modern life.?
?The New York Times

? Goes beyond Gladwell?s Blink to reveal the evolutionary basis of intuition.?
?Seed

? Logic be damned! Gigerenzer delivers a convincing argument for going with your gut.?
?Men?s Health

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