From the Publisher
Halloween is rivaled only by Christmas when it comes to the holiday
that generates the most interest for Martha Stewart Living''s
readers, and the special Halloween issue of Martha Stewart Living
is one of the magazine''s most popular issues. To help celebrate
this ghoulish holiday, the editors of Martha Stewart Living bring
us Halloween, a compilation of all the best tricks and treats.
Organized in two sections, Halloween makes this holiday so much
fun it''s scary. In "Tricking, " pranksters will find all manner of
pumpkin carving, eerie lighting, and makeup and decorating ideas.
"Treating" provides the recipes for having a Halloween feast or a
haunted-house party and ideas for making mischief with kids.
This is the Halloween resource for the 2.3 million Martha
Stewart Living magazine subscribers -- and everyone who shares
Martha''s enthusiasm for the most fun-filled holiday of the
year.
About the Author
Martha Stewart was born on August 3, 1941, in Jersey City, New Jersey. her family moved to Nutley, where she was raised, and where she discovered her passion for cooking gardening and housekeeping. She won a partial scholarship to Barnard College in New York City, and earned her bachelor's degree in history and architectural history. While in school, Stewart worked as a model to pay her tuition. She began her college career intending to study chemistry, but later switched to art, European history and architectural history. After graduation, she continued a successful modeling career, doing television commercials for Breck, Clairol, Lifebuoy soap and Tareyton cigarettes. In 1965, her daughter was born, and Stewart quit modeling, In 1967 she began a successful second career as a stockbroker, her father-in law's profession. Andrew Stewart, her husband, founded a publishing house and served as chief executive of several others. When the stock market began to falter, Stewart and her family moved to Westport, Connecticut in 1972. She developed a catering business first in partnership with a friend from college days, and then on her own. In ten years this business, which she ran out of the basement of her farmhouse, had become a $1 million enterprise. She also opened a retail store in Westport to sell specialty foods and supplies for entertaining. Her unique visual presentation of food and the elegant recipes she created for her catered events were the basis for her first book, "Entertaining," published by Crown, 1982, which has become an American classic. Stewart wrote articles for the New York Times and was an editor and columnist for the magazine House Beautiful. In 1982 Martha Stewart published the first of many lavishly illustrated books. "Entertaining," co-written with Elizabeth Hawes, was an instantaneous success, and made Martha Stewart into a one-woman industry. Soon she was producing video tapes, dinner-music CDs, television specials and a baker's dozen more books, including books of quick recipes, books on hors d'oeuvres, pies, weddings, Christmas, gardening and restoring old houses. Regular appearances on the Today show made her a household name. She signed an advertising and consulting contract with Kmart for a reported $5 million. She typically earns $10,000 for a lecture and customers pay $900 a head to attend seminars at her Connecticut farm. For much of the 1980s, she was a contributing editor to Family Circle magazine before starting her own magazine, Martha Stewart Living. In 1993 Martha Stewart started a syndicated half-hour TV show called, like her magazine, Martha Stewart Living Martha Stewart was named one of the "50 Most Powerful Women" by Fortune magazine in October 1998, as well as one of "America's 25 Most Influential People" by Time magazine in June 1996. She has earned two Emmy Awards for "Outstanding Service Show Host" for the 1994-95 and 1996-97 broadcast seasons, and Martha Stewart Living earned an Emmy for "Outstanding Service Show" for the 1998-99 season. Martha Stewart Living has been honored with numerous awards, including three National Magazine Awards, more than 50 Society of Publication Designers Awards, and the Acres of Diamonds Awards for Magazine Development.
