Harness the Business Writing Process

Do you find yourself feeling blank when you face the blank page? Do you have a lot to say but don't know where to, or how to, start?

Do you suspect your writing tends to go on too long and is not as organized or as focused as it could (or should) be? Have you ever used ASAP in an email message?

Do you want to write more effective email messages, letters, proposals or reports? Do you want to write in a more efficient manner?

If you answered yes to any of the above questions, Harness the Business Writing Process is for you. This comprehensive business writing book:

• introduces you to the writing process
• shows you how to eliminate the blank page before you write
• shows ou how to (and why to) capture attention, maintain interest and influence attitude -- before you ask for action
• helps you quickly outline and write short messages
• helps you structure and outline long documents and write them in short, manageable chunks
• helps you define (and start wtih) your purpose
• includes sample e-mails, letters, proposals and reports
• includes a number of editing and proofreading hints and tips

Based in Toronto, Ontario, Paul Lima has wroked as a professional writer and business writing instructor for more than twenty-five years He has run a successful freelance writing, copywriting, business writing, and media relations training business since 1988.

For corporate clients, Paul writes news releases, case studies, copy for direct response brochures, sales letters, advertisements, and other material.

For newspapers and magazine, Paul writes about small business and technology issues. His articles have appeared in the Globe and Mail, Toronto Star, National Post, Backbone, Profit, CBC.ca, and many other publications.

A qualified educator, Paul presents in-class and online seminars on business wriing, creative writing, search engine optimization, and the business of freelance-writing.

An English major from York University and a member of the Professional Writers Association of Canada, Paul has worked as an advertising copywriter, continuing education manager, and magazine editor.