From the Publisher
This book is all about the single most powerful move that
humans can make to promote health, reduce obesity, lower the cost
of health care, nurture our fragile environment, conserve our
energy resources, feed the world''s steadily growing population,
and greatly reduce the suffering of animals in factory farms all
over the world. As Dr. T. Colin Campbell says, "It turns out that
if we eat the way that promotes the best health for ourselves, we
also promote the best health for the planet."
Like a blinding flash of the obvious, the single most viable
solution to all of these issues is an aggressive move in the
direction of consuming much more whole, plant-based foodsnot
necessarily becoming vegetarian or vegan. This book clearly
explains how and why we began eating the wrong food for our species
and provides helpful guidelines for getting us back on the road to
vibrant health and effortless weight-loss.
Fortunately, despite the incredible complexity of our current
dilemma, the solution is refreshingly simple. It simply requires
educating yourself, making better choices in what you eat, and then
share all that you have learned with everyone you care about. There
has never been anything more important in the history of the
About the Author
A former senior corporate executive with Ralph Lauren in New
York, J. Morris Hicks has always focused on the "big picture" when
analyzing any issue. In 2002, after becoming curious about our
"optimal diet," he began an intensive study of what we eat from a
global perspective -- discovering many startling issues and
opportunities along the way.
Leveraging his expertise in making complex things simple, he is now
delivering his powerful message in his book, on his daily blog, and
in public speaking engagements -- embarking on his new career as a
writer, speaker, blogger, and consultant -- promoting health, hope,
and harmony on planet Earth.
About the Book
This book tackles all of the compelling reasons for adopting a plant-based diet, from the environment to solving the world's hunger crisis. Additionally, Campbell provides a riveting Foreword. 224 pp. 20,000 print.
Format: Trade Paperback
Published: October 4, 2011
Publisher: BenBella Books, Inc.
The following ISBNs are associated with this title:
ISBN - 10: 1936661047
ISBN - 13: 9781936661046