Praise for HOW TO PERSUADE PEOPLE WHO DONT WANT TO BE PERSUADED
"Joel Bauer has brought the art and science of persuasion to a
whole new level with How to Persuade People Who Dont Want to Be
Persuaded. His remarkable technologies will amaze even the most
dedicated of skeptics."
Anthony Robbins, author of Awaken the Giant Within and Unlimited
Power
"Joel Bauer and Mark Levy bring incredible insight to this most
essential of business skills: persuasion. Whether youre a CEO or a
field rep, if your job is to make the sale, youll find this book
of immediate value."
Gary Hoover, founder, Hoovers Inc.
"If the devil wrote a manual on how to get people to do your
bidding, this would be it. Chillingly good."
Joe Vitale, author of Spiritual Marketing
"Joel Bauer and Mark Levys book is phenomenal. I read an early
draft and used two techniques (the Paper Metaphor and the
Transformation Mechanism) at a tradeshow to generate a years worth
of qualified leads in three days! This book will make your sales
productivity soar."
Kevin Daum, CEO, Stratford Financial Services, an INC 500
company
"Be very, very careful with this book in your hands. It is
powerfulalmost too powerfulto the point of being explosive. This
is no mealy-mouthed, run-of-the-mill, watered-down business book.
This is a book that will change the way you do just about
everything associated with your business: from approaching new
clients to communicating with senior executives in a way that not
only grabs their attention, but solidifies their commitment as
well. Can you handle it? (By the way . . . I just used one of the
many techniques I learned in How to Persuade People Who Dont Want
to Be Persuaded: The Fright Challenge!)"
Bill Treasurer, founder, Giant Leap Consulting, Inc., author of
Right Risk
"This is the best book on persuasion (no, make that the best
book on life) since How to Win Friends and Influence People, and
the best book on selling Ive ever read. Bauer and Levy have
revolutionized the art of salesmanship."
Jack Foster, author of How to Get Ideas