I have read 100's of books on persuasion and sales related training
and this is easily one of the very best books available. Is it the
best? That is simply a matter of opinion although this is easily in
my top three. At first, the ideas seem simplistic and basic adn oyu
maybe saying to yourself " Oh I've heard about that before". Yet as
the book progresses and you truly begin to delve into the exercises
and actually DO them, something changes. I began to realize how the
information helps you think conceptually and apply concepts of
persuasion that are available all around you. To think in a manner
that is persuasive helps instill persuasioveness into your daily
routine and life.
This is a terrific book to assist someone who is just starting a
business and striving to create an image and persona that truly
stands out. What I appreciate most about the book is how direct the
information is and how unique the concepts truly are. If you want
to learn how to create mystery, fascination, and command attention
everytime, buy this book adn play with it's ideas.
This book is highly recommended!
Other books I would recommend are:
The Psychology of persuasion By Kevin Hogan
Persuasion: the art of getting what you want Dave Lakhani
Any book by Robert Greene
Influence By Robert Cialdini
For sales, The little red seeling book and the little rede sales
answers books By Jeffrey Gitomer.
And Joe Girard because he's a classic.