Trade Paperback
208 Pages, 15.25 x 23 x 1.25 CM
October 24, 1996
John Wiley & Sons
0471141062
9780471141068
From Our Editors
If you're thinking about starting up your own home catering venture, this is the book for you - with everything you need to know about selling your services, hiring help, planning events, and delivering successful parties. Combining Christopher Egerton-Thomas's detailed, step-by-step advice with instructive anecdotes of both triumphs and failures, this practical guide supplies you with all of the key ingredients you need to transform your catering ambitions into reality.
From the Publisher
Your hors d''oeuvres are the stuff of cocktail party legend.
You''re a superb chef and a whiz with people.
Do you have what it takes to run a profitable catering
business?
If you''re thinking about starting up your own home catering
venture, this is the book for you-with everything you need to know
about selling your services, hiring help, planning events, and
delivering successful parties. Combining Christopher
Egerton-Thomas''s detailed, step-by-step advice with instructive
anecdotes of both triumphs and failures, this practical guide
supplies you with all of the key ingredients you need to transform
your catering ambitions into reality.
Explains how to get business, plus how to identify and serve
client needs effectively
* Covers caterers'' qualifications and skills, staffing levels,
hiring and management of employees
* Provides solid guidelines on equipment and supplies, food and
beverage preparation, pricing, locations, room and bar setup, and
more
* Prepares you to handle a wide range of events, from simple
cocktail parties to large, complex affairs -- with a special
section on weddings
* Includes vital information on food safety, hygiene, and health
* Contains troubleshooting checklists to help you ensure success
-- and avoid party disasters
From the Jacket
Your hors d''oeuvres are the stuff of cocktail party legend.
You''re a superb chef and a whiz with people.
Do you have what it takes to run a profitable catering
business?
If you''re thinking about starting up your own home catering
venture, this is the book for you-with everything you need to know
about selling your services, hiring help, planning events, and
delivering successful parties. Combining Christopher
Egerton-Thomas''s detailed, step-by-step advice with instructive
anecdotes of both triumphs and failures, this practical guide
supplies you with all of the key ingredients you need to transform
your catering ambitions into reality.
Explains how to get business, plus how to identify and serve
client needs effectively
- Covers caterers'' qualifications and skills, staffing levels,
hiring and management of employees
- Provides solid guidelines on equipment and supplies, food and
beverage preparation, pricing, locations, room and bar setup, and
more
- Prepares you to handle a wide range of events, from simple
cocktail parties to large, complex affairs - with a special section
on weddings
- Includes vital information on food safety, hygiene, and
health
- Contains troubleshooting checklists to help you ensure success
- and avoid party disasters
About the Author
CHRISTOPHER EGERTON-THOMAS is a restaurateur, caterer, and writer who has appeared on The Today Show, Good Morning America, and other television programs. He is the author of six previous books, including How to Open and Run a Successful Restaurant (Wiley), and his articles have appeared in The New York Times and Vanity Fair.