Iconoclast: A Neuroscientist Reveals How to Think Differently
by Gregory Berns
Harvard Business Review Press | September 2, 2008 | Hardcover
No organization can survive without iconoclasts--innovators who single-handedly upturn conventional wisdom and manage to achieve what so many others deem impossible. Neuroscientist Berns describes practical ways to understand and unleash an individual''s potential to think differently.
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