I was very fortunate to attend Peter Jensen's book launch last night in Ottawa. As a professional coach, I always look for new tools to use in my craft to assist the colorful diversity found in my clientèle. If you are a coach, a parent, a mentor or anyone who simply loves 'igniting' the world into a brighter, greener, happier, more productive, accepting, compassionate and efficient world, then, make sure to get this book! Or, you might be simply looking for a map for your very own 'self coaching'. The tIme has come to move beyond Nature and Nurture and stretch our cognitive maps to manifest our true human potential on this new earth! Let's ignite together and make a difference by practicing the Third Factor!