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Influence: The Psychology of Persuasion

Average rating: 4/5

Based on 26 ratings

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Influence: The Psychology of Persuasion

by Robert Cialdini

Harpercollins Publishers | January 4, 2007 | Trade Paperback

Influence, the classic book on persuasion, explains the psychology of why people say "yes"-and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You''ll learn the six universal principles, how to use them to become a skilled persuader-and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

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Reviews

    • Was this review
      helpful to you?

    Rating: 5/5

    A Must Read*****

    SandyB

    5 months ago

    Amazing book. Truly enjoyed it.

    • Was this review
      helpful to you?

    Rating: 5/5

    Weapons of Influence revealed!

    riles360

    13 months ago

    This book will shock you at how your own mind can betray you to those who understand the use of the weapon of influence. Cialdini exposes the bait and switches of human influence- both from the one influencing and the one being influenced. From common sense reciprocity, to lesser known truths about how we view authority, how scarcity impacts our perception- and how all of it can leave us at the mercy of others who have mastered the art of influence. Shocking at times how the mechanics of our mind can leave us convinced in a such a methodical and predictable way!

    This reviewer also recommends:
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    Andy

    Rating: 5/5

    Out of copies

    Andy

    12 years ago

    I loved the book so much that everytime I mention it to friends, I end up giving it away and as a result, I don't have any copy left. Why give them all? Read the book - you'll understand.

    • Was this review
      helpful to you?
    DanZ

    Rating: 5/5

    "Influence" a layperson's classic

    DanZ

    12 years ago

    "Influence" synthesizes the research of Cialdini and many other social psychologists in a jargon-free text rich with real world examples. A veritable persuasion handbook that can be used both to implement persuasion techniques and to recognize and defend against them. A fascinating read, although academics will prefer Cialdini's textbook for the references and annotations.

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From the Publisher

Influence, the classic book on persuasion, explains the psychology of why people say "yes"-and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You''ll learn the six universal principles, how to use them to become a skilled persuader-and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

About the Author

Robert B. Cialdini, Ph.D. holds dual appointments at Arizona State University.He is a W. P. Carey Distinguished Professor of Marketing and Regents' Professor of Psychology, and has been named Distinguished Graduate Research Professor. Dr. Cialdini is also president of Influence At Work, an international training and consulting company based on his groundbreaking body of research on the ethical business applications of the science of influence.

Trade Paperback

336 Pages, 5.31 x 8 x 0.76 in

January 4, 2007

Harpercollins Publishers

English


006124189X
9780061241895

From the Critics

For marketers, this book is among the most important books written in the last ten years. (Journal of Mariketing Research)

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