From the Publisher
INSIDE APPLE reveals the secret systems, tactics and leadership
strategies that allowed Steve Jobs and his company to churn out hit
after hit and inspire a cult-like following for its products.
If Apple is Silicon Valley''s answer to Willy Wonka''s Chocolate
Factory, then author Adam Lashinsky provides readers with a golden
ticket to step inside. In this primer on leadership and innovation,
the author will introduce readers to concepts like the "DRI"
(Apple''s practice of assigning a Directly Responsible Individual
to every task) and the Top 100 (an annual ritual in which 100
up-and-coming executives are tapped a la Skull & Bones for a
secret retreat with company founder Steve Jobs).
Based on numerous interviews, the book offers exclusive new
information about how Apple innovates, deals with its suppliers and
is handling the transition into the Post Jobs Era. Lashinsky, a
Senior Editor at Large for Fortune, knows the subject cold: In a
2008 cover story for the magazine entitled The Genius Behind Steve:
Could Operations Whiz Tim Cook Run The Company Someday he predicted
that Tim Cook, then an unknown, would eventually succeed Steve Jobs
While Inside Apple is ostensibly a deep dive into one, unique
company (and its ecosystem of suppliers, investors, employees and
competitors), the lessons about Jobs, leadership, product design
and marketing are universal. They should appeal to anyone hoping to
bring some of that Apple magic to their own company, career, or
About the Author
Lashinsky is a Senior Editor At Large for Fortune Magazine, where
he covers technology and finance. He is also a Fox News contributor
and frequent speaker and moderator. Prior to joining Fortune,
Lashinsky was a columnist for TheStreet.com and the San Jose
Mercury News. He lives in San Francisco with his wife and daughter.
About the Book
"Inside Apple" reveals the secret systems, tactics, and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products.
Published: January 25, 2012
Publisher: Grand Central Publishing
The following ISBNs are associated with this title:
ISBN - 10: 145551215X
ISBN - 13: 9781455512157